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现代国际商务函电 版权信息
- ISBN：9787115174222
- 条形码：9787115174222 ; 978-7-115-17422-2
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>>
现代国际商务函电 本书特色
本书对现代国际商务活动的一些发展动态及*新业务形式均做了一些基本介绍，使读者能够了解当前国际商务活动的变化。同时，本书除了介绍商务函电的基本格式及基本特点之外，还对商务函电的传真格式及E-mail格式的使用也做了一些介绍，以便使学生能够在实际工作中迅速适应和掌握这些基本知识。 本书既可供大专院校涉外经贸专业的在校学生学习使用，也可供广大从事实际对外贸易业务及涉外商务活动的业务人士阅读参考。
现代国际商务函电 内容简介
本书从实用角度出发，重点介绍了企业在现代国际商务活动中与国外企业进行业务沟通时撰写各类英文商务信函的方法与技巧，同时也介绍了一些*新的国际商务营销知识及商务会话。
书中内容涉及了国外市场调研分析、营销策划、企业经营活动组织管理、客户关系建立与管理、商务活动中的各类业务沟通、对外贸易业务中各环节的信函往来等内容。特别是在外贸业务方面，本书内容包含了客户联络、交易磋商、报价还盘、签订合同、组织货源、包装储运、报验投保、国际结算、索赔理赔等各个环节里的大量实用性信函范例，企业可根据自身情况在实际业务中参考使用。除此之外，本书还收录了招聘应聘、推荐函、介绍信、邀请函、个人简历、贺喜致丧等各类特殊应用文。
本书适用于高校国际贸易专业教学和企业相关人员的业务技能培训。
现代国际商务函电 目录
Lesson One 商务信函基础 Basics Of Business Letters
Part One：特点和原则 Features And Principles
Part Two：格式和结构 Format And Structure
1. 一般商务信函格式 Format Of Ordinary Business Letters
2. 传真及电子邮件 Fax and E-mail
3. 商务信函的结构 Layout of Business Letters
Lesson Two 国际市场营销 International Marketing
Part One：什么是市场营销 Understanding Marketing
Part Two：国际市场营销基础 Basics Of International Marketing
Part Three：对话 A Dialogue
Part Four：词汇 New Words
Part Five：注释与常用短语 Notes & Useful Expressions
Part Six：练习 Exercises
Lesson Three 建立业务关系 Establishment Of Business Relations
Part One：业务沟通基础 Basics Of Business Communication
Part Two：信函样本 Some Specimen Letters
1. 卖方向买方做自我介绍并希望建立业务关系 Seller is writing to the buyer, making a self-introduction in the hope of establishing business relations
2. 出口商向国外客户介绍并推销产品 An exporter is writing to his foreign customer, introducing his product and trying to promote its sales
3. 厂商致函国外进口商推销自己的产品 A maker is writing to the foreign importer in order to promote the sales of his products
4. 厂商介绍新软件 The maker is introducing his new software
5. 进口商的自我介绍 An importer is making a self-introduction
6. 希望成为国外厂家的销售代理 Hoping to be a sales agent of a foreign producer
7. 进口商对贸易展览会上的产品感兴趣 An importer is showing his interest in some product displayed at a trade fair
8. 寻找新的供货商 Try to find a new supplier
9. 经人介绍后通过互联网求购化工产品 To purchase some chemicals on the internet at sb’s introduction
Part Three：介绍你的公司 Introduce Your Company
Part Four：词汇 New Words
Part Five：注释与常用短语 Notes & Useful Expressions
Part Six：练习 Exercises
Lesson Four 询盘与复盘 Inquiries And Replies
Part One：询盘的要点 Key Points Of Inquiries
Part Two：信函样本 Some Specimen Letters
1. 购货商看到广告后去函索要价目表 A purchaser is asking for a price list after he saw the advertisement
2. 买方向卖方询购产品 A buyer is enquiring for some product to the seller
3. 进口商接出口商来电函后询价 An importer is replying to the exporter’s enquiry
4. 进口商询价并要求*优惠条件 The importer is sending a request for best terms
5. 进口商询价并要求寄送样品 The importer is making an enquiry and asking for some samples
6. 回答客户询价，并提供具体交易条件 A reply to a customer, giving details of his terms and conditions
7. 买方急需货物，去函询问交货时间 The buyer is in urgent need of the cargo and enquires about the delivery time
Part Three：对话 A Dialogue
Part Four：词汇 New Words
Part Five：注释与常用短语 Notes & Useful Expressions
Part Six：练习 Exercises
Lesson Five 发盘与还盘 Offers And Counter Offers
Part One：发盘要点 Key Points Of Offers
Part Two：信函样本 Some Specimen Letters
1. 卖方根据购货商询价报出实盘 Sellers making an offer on the basis of an enquiry from the buyer
2. 买方回函，要求调低价格 A reply from the buyer, requesting a lower price
3. 卖方根据询价对外报盘，并规定*低起订数量 The seller is making an offer on a basis of an enquiry, stipulating a minimum order
4. 凭样成交方式下对外报盘，希望对方早下订单 Making an offer under the condition of sales by samples, and hoping to receive an early order
5. 致函对方,要求恢复业务关系并报价 Sending a letter to resume business relations
6. 卖方报价并希望对方尽快复盘 An offer from a seller, hoping to receive an early reply
7. 报价单 A price list
8. 对对方报价的回盘 A reply to an offer
9. 卖方因货源紧张而不能报盘 Unable to make any offer because there is no stock
10. 同意给对方有条件的价格折扣 Grant a discount on some conditions
11. 买方拒绝卖方的报价 A buyer is rejecting a seller’s offer
12. 明确拒绝对方的降价要求 A clear-cut rejection of a request for price reduction
Part Three：对话 A Dialogue
Part Four：词汇 New Words
Part Five：注释与常用短语 Notes & Useful Expressions
Part Six：练习 Exercises
Lesson Six 订单和确认 Orders And Acknowledgments
Part One：进出口中的价格术语 Price Terms Of Import And Export
Part Two：信函样本 Some Specimen Letters
1. 拒绝买方进一步降价的要求 Decling buyer’s request for fu-ther price reduction
2. 一般订货 An ordinary order
3. 试订货 A trial order
4. 订货并要求对方迅速发货 Sending an order, demanding a prompt deliv
Part One：特点和原则 Features And Principles
Part Two：格式和结构 Format And Structure
1. 一般商务信函格式 Format Of Ordinary Business Letters
2. 传真及电子邮件 Fax and E-mail
3. 商务信函的结构 Layout of Business Letters
Lesson Two 国际市场营销 International Marketing
Part One：什么是市场营销 Understanding Marketing
Part Two：国际市场营销基础 Basics Of International Marketing
Part Three：对话 A Dialogue
Part Four：词汇 New Words
Part Five：注释与常用短语 Notes & Useful Expressions
Part Six：练习 Exercises
Lesson Three 建立业务关系 Establishment Of Business Relations
Part One：业务沟通基础 Basics Of Business Communication
Part Two：信函样本 Some Specimen Letters
1. 卖方向买方做自我介绍并希望建立业务关系 Seller is writing to the buyer, making a self-introduction in the hope of establishing business relations
2. 出口商向国外客户介绍并推销产品 An exporter is writing to his foreign customer, introducing his product and trying to promote its sales
3. 厂商致函国外进口商推销自己的产品 A maker is writing to the foreign importer in order to promote the sales of his products
4. 厂商介绍新软件 The maker is introducing his new software
5. 进口商的自我介绍 An importer is making a self-introduction
6. 希望成为国外厂家的销售代理 Hoping to be a sales agent of a foreign producer
7. 进口商对贸易展览会上的产品感兴趣 An importer is showing his interest in some product displayed at a trade fair
8. 寻找新的供货商 Try to find a new supplier
9. 经人介绍后通过互联网求购化工产品 To purchase some chemicals on the internet at sb’s introduction
Part Three：介绍你的公司 Introduce Your Company
Part Four：词汇 New Words
Part Five：注释与常用短语 Notes & Useful Expressions
Part Six：练习 Exercises
Lesson Four 询盘与复盘 Inquiries And Replies
Part One：询盘的要点 Key Points Of Inquiries
Part Two：信函样本 Some Specimen Letters
1. 购货商看到广告后去函索要价目表 A purchaser is asking for a price list after he saw the advertisement
2. 买方向卖方询购产品 A buyer is enquiring for some product to the seller
3. 进口商接出口商来电函后询价 An importer is replying to the exporter’s enquiry
4. 进口商询价并要求*优惠条件 The importer is sending a request for best terms
5. 进口商询价并要求寄送样品 The importer is making an enquiry and asking for some samples
6. 回答客户询价，并提供具体交易条件 A reply to a customer, giving details of his terms and conditions
7. 买方急需货物，去函询问交货时间 The buyer is in urgent need of the cargo and enquires about the delivery time
Part Three：对话 A Dialogue
Part Four：词汇 New Words
Part Five：注释与常用短语 Notes & Useful Expressions
Part Six：练习 Exercises
Lesson Five 发盘与还盘 Offers And Counter Offers
Part One：发盘要点 Key Points Of Offers
Part Two：信函样本 Some Specimen Letters
1. 卖方根据购货商询价报出实盘 Sellers making an offer on the basis of an enquiry from the buyer
2. 买方回函，要求调低价格 A reply from the buyer, requesting a lower price
3. 卖方根据询价对外报盘，并规定*低起订数量 The seller is making an offer on a basis of an enquiry, stipulating a minimum order
4. 凭样成交方式下对外报盘，希望对方早下订单 Making an offer under the condition of sales by samples, and hoping to receive an early order
5. 致函对方,要求恢复业务关系并报价 Sending a letter to resume business relations
6. 卖方报价并希望对方尽快复盘 An offer from a seller, hoping to receive an early reply
7. 报价单 A price list
8. 对对方报价的回盘 A reply to an offer
9. 卖方因货源紧张而不能报盘 Unable to make any offer because there is no stock
10. 同意给对方有条件的价格折扣 Grant a discount on some conditions
11. 买方拒绝卖方的报价 A buyer is rejecting a seller’s offer
12. 明确拒绝对方的降价要求 A clear-cut rejection of a request for price reduction
Part Three：对话 A Dialogue
Part Four：词汇 New Words
Part Five：注释与常用短语 Notes & Useful Expressions
Part Six：练习 Exercises
Lesson Six 订单和确认 Orders And Acknowledgments
Part One：进出口中的价格术语 Price Terms Of Import And Export
Part Two：信函样本 Some Specimen Letters
1. 拒绝买方进一步降价的要求 Decling buyer’s request for fu-ther price reduction
2. 一般订货 An ordinary order
3. 试订货 A trial order
4. 订货并要求对方迅速发货 Sending an order, demanding a prompt deliv
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