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国际商务英语函电 版权信息
- ISBN:9787560777078
- 条形码:9787560777078 ; 978-7-5607-7707-8
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>
国际商务英语函电 内容简介
《国际商务英语函电》参考国内外教材的编写思路,在教学内容和体系上融合传统教学理念优势与时代发展特色,遵循教学规律,注重专业人才培养,有助于提升读者综合运用外贸基础知识和英语语言的高阶思维能力。共分13章,重点介绍英文信函,传真,电子邮件的写作特点及技巧,初期沟通与协商,询价、报价与还盘,订单订立、接受或拒收,支付,货物包装,保险,运输,申诉和理赔,代理协议:提议、磋商及成交及商务报告等。教材内容注重适度性,其广度和深度符合高校商务英语函电课程要求,方便学生进行参考和自主学习。
国际商务英语函电 目录
Chapter One Basic Rules of Business Writing
Section 1 Introduction
Section 2 Guide to Writing
Section 3 Exercises
Chapter Two Form of Letters, Faxes and Emails
Section 1 Introduction
Section 2 Layout Styles and Structural Parts of Letters, Faxes and Emails
Section 3 Guide to Writing
Section 4 Exercises
Chapter Three Establishing Business Relations
Section 1 Introduction
Section 2 Specimen Letters
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Four Enquiries and Replies
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Five Quotations, Offers and Counter-Offers
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Six Orders. Placing orders, Acknowledging/Accepting, Refusing Orders
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Seven Payment
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Eight Packing
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Nine Insurance
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Ten Transport
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Eleven Complaints and Adjustments
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Twelve Agency Agreement:Proposals, Negotiations and Closure
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Thirteen Business Reports
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Key to Exercises
References
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