扫一扫
关注中图网
官方微博
本类五星书更多>
-
>
麦肯锡极简工作系列(全3册)
-
>
近代华商股票市场制度与实践(1872—1937)
-
>
麦肯锡图表工作法
-
>
李诞脱口秀工作手册
-
>
熵增定律
-
>
富爸爸穷爸爸
-
>
李欣频的文案课
S新编国际商务管理概论;英文版 版权信息
- ISBN：9787566318947
- 条形码：9787566318947 ; 978-7-5663-1894-7
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>>
S新编国际商务管理概论;英文版 内容简介
本书是在我国国家教委大力倡导和提倡“全英”或“双语”讲授专业课程的大背景下，认真编写而成的。本书选题多样化、内容丰富，基本涵盖了国际商务管理的主要理论或领域，例如，企业战略管理理论、营销管理理论、人力资源管理理论、生产和经营管理理论、财务管理理论等。全书共分为29个章节，也即29个课题。每一个课题后面大都编有一个小的案例，供同学们或学习者将理论与实际更紧密结合起来，提高学习的兴趣和实用性。另外，每一章节都附有一些关键术语的汉语注释，以方便老师们和学习者自学时参考之用。
S新编国际商务管理概论;英文版 目录
Preface
Topic 1 Business Activity (1)
Topic 2 Business Activity (2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing (1)
Topic 10 Marketing (2)
Topic 11 Marketing (3)
Topic 12 Marketing (4)
Topic 13 Financial Management: Sources of Funds
Topic 14 Financial Management: Uses of Funds
Topic 15 HR Management: Business Organization and Organizational Structures
Topic 16 HR Management: Motivation
Topic 17 HR Management: Financial Rewards
Topic 18 HR Management: Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management: Recruitment
Topic 21 Communication in Business (1)
Topic 22 Communication in Business (2)
Topic 23 HR Management: Groups in Business
Topic 24 HR Management: Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management (TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
Topic 1 Business Activity (1)
Topic 2 Business Activity (2)
Topic 3 Business Objectives
Topic 4 Business Decision Making
Topic 5 Strategy and Strategic Planning
Topic 6 Business Analysis Models
Topic 7 Competition and Business
Topic 8 Globalization and Business
Topic 9 Marketing (1)
Topic 10 Marketing (2)
Topic 11 Marketing (3)
Topic 12 Marketing (4)
Topic 13 Financial Management: Sources of Funds
Topic 14 Financial Management: Uses of Funds
Topic 15 HR Management: Business Organization and Organizational Structures
Topic 16 HR Management: Motivation
Topic 17 HR Management: Financial Rewards
Topic 18 HR Management: Non-financial Rewards
Topic 19 Management and Leadership
Topic 20 HR Management: Recruitment
Topic 21 Communication in Business (1)
Topic 22 Communication in Business (2)
Topic 23 HR Management: Groups in Business
Topic 24 HR Management: Managing Teams
Topic 25 Strategic HRM
Topic 26 The Management of Change
Topic 27 Methods of Production
Topic 28 Total Quality Management (TQM)
Topic 29 Mergers and Takeovers
A Sample of Test Paper
展开全部
书友推荐
- >
人文阅读与收藏·良友文学丛书:一天的工作
人文阅读与收藏·良友文学丛书:一天的工作
¥27.3¥45.8 - >
大红狗在马戏团-大红狗克里弗-助人
大红狗在马戏团-大红狗克里弗-助人
¥4.7¥10.0 - >
莉莉和章鱼
莉莉和章鱼
¥16.0¥42.0 - >
二体千字文
二体千字文
¥23.8¥40.0 - >
我从未如此眷恋人间
我从未如此眷恋人间
¥16.4¥49.8 - >
随园食单
随园食单
¥37.0¥48.0 - >
【精装绘本】画给孩子的中国神话
【精装绘本】画给孩子的中国神话
¥20.9¥55.0 - >
烟与镜
烟与镜
¥26.1¥48.0
本类畅销
-
快速打动投资人:优质商业计划书精彩集锦
¥21.1¥49 -
近现代天津商会
¥25¥78 -
国际贸易进出境货物海关清关实务-(上册)
¥12.2¥36 -
商业至简:60天在早餐桌旁读完商学院
¥51.8¥69 -
农村电商基础与实务
¥41.7¥49 -
电子商务物流管理(第4版)
¥37.8¥54
