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经管英语 内容简介
《经管英语(分社)/高等教育应用型本科重点专业精品规划教材(外语类)》共分为八个单元,每个单元的内容涉及到商业、贸易,及其丰富的经管英语阅读材料。会话内容涉及到经济管理的各个环节,包括管理学基础、战略管理、市场营销、会计基础、旅游管理和电子商务等场景。《经管英语(分社)/高等教育应用型本科重点专业精品规划教材(外语类)》与职业密切相关,较好地解决了英语学习与职业生涯脱节的问题,提升了学生的英语实用性和就业竞争力。
经管英语 目录
Unit 2 Strategic Management
Unit 3 Marketing Management
Unit 4 A Brief Introduction of the“Big 4”Accounting Firms
Unit 5 Financial Accounting and Financial Statements
Unit 6 Skills in Making Complaints and Adjustments
Unit 7 Tourist and Tourism
Unit 8 Online Marketing VS Privacy Policy
Answers to the Exercises
Appendix 1 经济类专业英语词汇与表达
Appendix 2 旅游行业英语词汇与表达
经管英语 节选
《经管英语(分社)/高等教育应用型本科重点专业精品规划教材(外语类)》: Open Stax will spend two years developing the personalized books and then test them on Houstonarea students.The books will also go through a review and evaluation process similar to traditional textbooks.Baraniuk expects 60 people to review each book before publication to ensure its quality. The idea is to make learning easier,so students can go on to more successful careers and lives.Baraniuk isn't just reproducing physical textbooks on digital devices,a mistake that book publishers have made.He's seriously rethinking that the educational experience should be in a world of digital tools.To do this means involving individuals with skills traditionally left out of the textbook business.Baraniuk is currently hiring cognitive scientists and machine learning experts.Baraniuk wants to use the tactics of Google, Netfiix and Amazon to delivera personalized experience.These Web services all rely on complex algorithms to automatically adjust their offerings for customers.Just as Netflix recommends different movies based on your preferences and viewing history,a textbook might present materials ata different pace.The textbook which will be stored on a range of digital, and devices will automatically adjust itself thanks to machine leaming. ……
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