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unit 1career management1text a£º¡¡career management and development / 3text b£º¡¡how to create employee loyalty / 8unit 2marketing15text a£º¡¡the 7ps of marketing / 17text b£º¡¡brand rehab / 25unit 3corporate culture31text a£º¡¡corporate culture£º¡¡cornerstone of success / 33text b£º¡¡building a “googley” workforce / 39unit 4competition45text a£º¡¡porter¬ðs five forces model£º¡¡analyzing the competition / 47text b£º¡¡nike¡¡through the lens of porter¬ðs five forces / 54unit 5merger and acquisition61text a£º¡¡essence of merger and acquisition / 63text b£º¡¡why a yahooª²aol merger makes sense / 70unit 6entrepreneurship77text a£º¡¡entrepreneurship£º¡¡the fundamentals / 79text b£º¡¡four personality traits of successful entrepreneurs / 84unit 7innovation89text a£º¡¡innovation£º¡¡definition, concepts and examples / 91text b£º¡¡google¬ðs prototype selfª²driving car / 95unit 8finance99text a£º¡¡how stocks work / 101text b£º¡¡rate cut adding to global uncertainty / 106unit 9accounting111text a£º¡¡balance sheet, income statement, and statement of cash flows / 113text b£º¡¡interim report£º¡¡chairman¬ðs letter / 118unit 10economics123text a£º¡¡gdp£º¡¡the definition / 125text b£º¡¡imf world economic outlook / 129unit 11international trade133text a£º¡¡two leading debates in international trade / 135text b£º¡¡china moves up the exports value chain / 141unit 12eª²commerce149text a£º¡¡electronic commerce£º¡¡into the third wave / 151text b£º¡¡understanding eª²commerce versus mª²commerce / 156unit 13quality161text a£º¡¡principles of quality / 163text b£º¡¡quality management for the future / 167unit 14operation173text a£º¡¡enterprise resource planning / 175text b£º¡¡beating the supply chain challenge£º¡¡interview with smtc corporation / 180unit 15globalization185text a£º¡¡understanding your “globalization penalty” / 187text b£º¡¡walmart¬ðs foreign expansion / 19£²key to exercises196