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商务英语精读-第一册 版权信息
- ISBN:9787563820009
- 条形码:9787563820009 ; 978-7-5638-2000-9
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>>
商务英语精读-第一册 本书特色
iv>
商务英语精读-第一册 内容简介
《高等院校商务英语专业核心课精品系列教材:商务英语精读(第1册)》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线,内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。
商务英语精读-第一册 目录
unit 1 introduction to business
section one:businesscommunications
greetings and introductions
section two:text
what is business
section thtee:exercises
section four:biz fueling station
section five:business reading
international business
unit 2 basic operations of business
section one:businesscommunications
accepting an invitation
section two:text
basic operations of business
section three:exercises
section four:biz fueling station
section five:business reading
how to start a small business?
unit 3 history of business development
section one:businesscommunications
declining an invitation
section two:text
early development of business
section throe:exercises
section four:biz fueling station
section five:business reading
brief history of international business
unit 4 current business position of china
section one: business communications
arranging for an airline travel
section two: text
business environment of china
section three: exercises
section four: biz fueling station
section five: business reading
foreign trade volume, surplus hit records
unit 5 fundamentals of international trade
section one: business communications
checking in at an airport
section two: text
reasons for international trade
section three: exercises
section four: biz fueling station
section five: business reading
rationale for international business
unit 6 classical trade theories
section one: business communications
going through the customs
section two: text
the theory of absolute advantage
section three: exercises
section four: biz fueling station
section five: business reading
the theory of comparative advantage
unit 7 new trade theories
section one: business communications
meeting at the airport
section two: text
the competitive advantage of nations
section three: exercises
section four: biz fueling station
section five: business reading
the theory of international investment
unit 8 international financial market
section one: business communications
on the way to the hotel
section two: text
market for currencies
section three: exercises
section four: biz fueling station
section five: business reading
the chinese foreign exchange system
unit 9 international banking
section one: business communications
registration at the hotel
section two: text
history of banking
section three: exercises
section four: biz fueling station
section five: business reading
the world bank
key to exercises
附录一 全国国际商务英语考试(一级)大纲
附录二 全国国际商务英语考试(一级)样题
附录三 全国国际商务英语考试(一级)样题参考答案
附录四 全国国际商务英语考试(一级)样题听力原文
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