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Chapter 1 Introduction 1.1 Background of the Present Research 1.2 Rationales for the Present Research 1.3 Objectives of the Present Research 1.4 Outline of the BookChapter 2 Literature Review 2.1 Introduction 2.2 Cognitive Approaches to Metaphor 2.3 Discou
e Approaches to Metaphor 2.4 Metaphorical Representation 2.5 Metaphorical Representation in Economic and Business Discou
e 2.6 SummaryChapter 3 A Proposed Theoretical Framework for the Present Research 3.1 Introduction 3.2 Theoretical Foundatio
for the Proposed Model 3.3 The Proposed Theoretical Framework 3.4 SummaryChapter 4 Methodology 4.1 Introduction 4.2 Data Collection 4.3 Identification of Metaphorical Expressio
4.4 Categorization of Metaphorical Expressio
4.5 Analytical Procedures of the ResearchChapter 5 Analysis of Frequent Common Metaphorical Patter
5.1 The Overview of Metaphorical Patter
5.2 Representation of Olympic Economy as a Living Organism 5.3 Representation of Olympic Economy as a Journey 5.4 Representation of Olympic Economy as Sports and Games 5.5 Representation of Olympic Economy as a War 5.6 SummaryChapter 6 Analysis of Less Frequent Common Metaphorical Patter
6.1 Representation of Olympic Economy as a Machine 6.2 Representation of Olympic Economy as a Physical Environmental Phenomenon 6.3 Representation of Olympic Economy as a Building 6.4 Representation of Olympic Economy as a Performance 6.5 Representation of Olympic Economy as Natural Resources 6.6 SummaryChapter 7 Analysis of Particular Metaphorical Patter
7.1 Particular Metaphorical Patter
in Chinese Discou
e 7.2 Particular Metaphorical Patter
in English Discou
e 7.3 SummaryChapter 8 Discussion 8.1 Shared Mental Model of Olympic Economy 8.2 Differences in the Mental Model of Olympic Economy 8.3 SummaryChapter 9 Conclusion 9.1 Major Findings of the Present Study 9.2 Implicatio
of This Study 9.3 Limitatio
and Suggestio
for Further StudiesReferences