扫一扫
关注中图网
官方微博
本类五星书更多>
-
>
麦肯锡极简工作系列(全3册)
-
>
近代华商股票市场制度与实践(1872—1937)
-
>
麦肯锡图表工作法
-
>
李诞脱口秀工作手册
-
>
熵增定律
-
>
富爸爸穷爸爸
-
>
李欣频的文案课
国际市场营销学:第2版:英文 版权信息
- ISBN:711106562X
- 条形码:9787111065623 ; 978-7-111-06562-3
- 装帧:简裝本
- 册数:暂无
- 重量:暂无
- 所属分类:>>
国际市场营销学:第2版:英文 内容简介
真知源于生活,亦当用于生活。做学问切忌僵化教条,停留于书本。
作者深得案例教学的真谛,本书没有大段的抽象的理论阐述,而是将所有教学内容完全融入于精选的案例中,在学中用,在用中学,给您身临期境的感觉。
本书内容涉及国际营销的基本概念、国际营销的经济文化环境、国际营销的法律与政治环境,全球营销战略的制定与实施、产品与服务、促销策略、分销战略及定价问题等。本书的特点在于:完全运用*新的真实案例来讲解书中所有的营销理论,以培养读者分析、解决实际问题的能力。
国际市场营销学:第2版:英文 目录
PART I INTRODUCTION
1.Taylor W.Meloan,"Internationnal and Global Marketin:An Overview."
2.Theodore Levitt,"The Globalization of Markets."Harvard Business Review(May/June 1983)
3.Susan P.Douglas and Yoram Wind,"The Myth of Globalization"Columbia Journal of world Business(Winter 1987)
4.William B.Werther,Jr."Toward Global Convergence,"Business Horizons(January-February 1996)
5.Christopher A.Bartlett and Sumantra Ghoshal,"What Is a Global Manager?"Harvard Business Review(September-October 1992)
6.Edward T.Hall,"The Silent Language in Overseas Business,"Harvard Business Reveiw(May-June 1960)
7.David A,Ricks,"How to Avoid Business Blunders Abroad,"Business(April 1984)
8.John L.Graham,"The Imporance of Culture in International Business"
9.Gordon Redding,"The Implications of Other Forms of Capitalism"Asia
10.Johnk K.Johansson and Massaki Hirano."Japanese Marketin if the Post-Bubble Era,"The International Executive(January-February)
PART 11 THE ENVIRONMENT OF INTERNATIONAL AND GLOBAL MARKETING
11.Salil S.Pitoda,"From GATT TO WTO,"Harvard International Review
12.Peggy E.Chaudhry and Michael G.
13.Earl Naumann and Douglas J.Lincoln,"Nontariff Barriers and Entry Strategy"
PART III INTERANTIONAL AND GLOBAL MARKETING STRATEGIES
14.George S.Yip,"Global Srtartegy as a Factor in Japanese Success"
15.Carl F.Fey,"Success Strategies for Russian-Foreign Joint Ventures"
16.Kathryn Rudie Harrigan,"Why Joint Ventures Fail",Esia Business Review
INTERNATIONAL AND GLOBAL MARKETING OPERATIONS
17.Michael R.Czinkota and Msadaki kotabe
18.Christopher H.Lovelock and George S.Yip,"Developng Global Strategies"
19.Tom Reilly,"The Harmonization of Standards in the European Union and Impact on U.S.Businesses,Business Horizons"
20.Bruce Leeds,"The Roller Coaster Ride to Global Satellite Marketin"
Promotional Strategies
……
Pricing Issues
Distribution Strategies
ETHICAL ISSUES
PART VI SELECTED CASES AND A DECISION SIMULATION
1.Taylor W.Meloan,"Internationnal and Global Marketin:An Overview."
2.Theodore Levitt,"The Globalization of Markets."Harvard Business Review(May/June 1983)
3.Susan P.Douglas and Yoram Wind,"The Myth of Globalization"Columbia Journal of world Business(Winter 1987)
4.William B.Werther,Jr."Toward Global Convergence,"Business Horizons(January-February 1996)
5.Christopher A.Bartlett and Sumantra Ghoshal,"What Is a Global Manager?"Harvard Business Review(September-October 1992)
6.Edward T.Hall,"The Silent Language in Overseas Business,"Harvard Business Reveiw(May-June 1960)
7.David A,Ricks,"How to Avoid Business Blunders Abroad,"Business(April 1984)
8.John L.Graham,"The Imporance of Culture in International Business"
9.Gordon Redding,"The Implications of Other Forms of Capitalism"Asia
10.Johnk K.Johansson and Massaki Hirano."Japanese Marketin if the Post-Bubble Era,"The International Executive(January-February)
PART 11 THE ENVIRONMENT OF INTERNATIONAL AND GLOBAL MARKETING
11.Salil S.Pitoda,"From GATT TO WTO,"Harvard International Review
12.Peggy E.Chaudhry and Michael G.
13.Earl Naumann and Douglas J.Lincoln,"Nontariff Barriers and Entry Strategy"
PART III INTERANTIONAL AND GLOBAL MARKETING STRATEGIES
14.George S.Yip,"Global Srtartegy as a Factor in Japanese Success"
15.Carl F.Fey,"Success Strategies for Russian-Foreign Joint Ventures"
16.Kathryn Rudie Harrigan,"Why Joint Ventures Fail",Esia Business Review
INTERNATIONAL AND GLOBAL MARKETING OPERATIONS
17.Michael R.Czinkota and Msadaki kotabe
18.Christopher H.Lovelock and George S.Yip,"Developng Global Strategies"
19.Tom Reilly,"The Harmonization of Standards in the European Union and Impact on U.S.Businesses,Business Horizons"
20.Bruce Leeds,"The Roller Coaster Ride to Global Satellite Marketin"
Promotional Strategies
……
Pricing Issues
Distribution Strategies
ETHICAL ISSUES
PART VI SELECTED CASES AND A DECISION SIMULATION
展开全部
国际市场营销学:第2版:英文 作者简介
泰勒W.米洛安(Taylor W.Meloan),南加州大学格登S.马歇尔商学院营销学教授,市场营销系主任,5所大学的课客教授。洛杉矾外贸学会成员、奥利根国际营销学会成员,美国营销学会南加州分会主席。编著出版7部学术专著及多篇研究论文
书友推荐
- >
上帝之肋:男人的真实旅程
上帝之肋:男人的真实旅程
¥19.3¥35.0 - >
我从未如此眷恋人间
我从未如此眷恋人间
¥37.4¥49.8 - >
姑妈的宝刀
姑妈的宝刀
¥11.4¥30.0 - >
罗庸西南联大授课录
罗庸西南联大授课录
¥21.1¥32.0 - >
诗经-先民的歌唱
诗经-先民的歌唱
¥15.1¥39.8 - >
罗曼·罗兰读书随笔-精装
罗曼·罗兰读书随笔-精装
¥40.6¥58.0 - >
中国人在乌苏里边疆区:历史与人类学概述
中国人在乌苏里边疆区:历史与人类学概述
¥37.1¥48.0 - >
随园食单
随园食单
¥20.6¥48.0
本类畅销
-
顶级销售法则:销售就是玩转情商
¥12.2¥38 -
农产品电商助农实战手册:新版
¥27.3¥39 -
99%的人都用错了销售技巧-日本销售大王让你业绩翻5倍
¥9.5¥29.8 -
实战篇-99%的人都用错了销售技巧
¥9.5¥29.8 -
销售心理学:直抵客户内心需求的成交术
¥17.1¥45 -
销售铁军
¥28.9¥59
浏览历史
西游补
¥38.8¥68.0