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Unit 1 Cross-cultural Perspectives of Business Abroad
Text A Is Your Business International?
Text B How to Give a Presentation in the Local Language
Text C Your Secret Weapon in Business£º Culture

Unit 2 Marketing Strategy
Text A Market Strategies
Text B DeVelop a Marketing Strategy
Text C How to Let Web Design Drive Your Marketing Strategy

Unit 3 Consumer Behavior
Text A Nine Needs That Shape Consumer Behavior
Text B Six Emotions That Make Customers Buy
Text C How One Brand Builds Customer Loyalty in Ten Feet and Ten Seconds

Unit 4 Insurance and Banking
Text A Four Banking Tips for New Small Businesses
Text B The Importance of Business Insurance
Text C How to Choose a Bank Account£º Ten Things to Look for

Unit 5 Contract
Text A How to Write a Business Contract
Text B Should You Sign an Employment Contract?
Text C Importance of Written Business Contracts£º Laws and Negotiations

Unit 6 Success
Text A The Top 5 Actions That Promote Career Success
Text B Eight Proactive Principles for Achieving Success
Text C Five Ways to Sell Yourself and Your Business Without Feeling Slimy

Unit 7 Job Hunting
Text A A Year-By-Year Guide to Job Hunting During College
Text B Best Job Hunting Tips
Text C Job Hunting? Avoid This 60-Second Mistake

Unit 8 Interview
Text A Job Interview Etiquette
Text B Stand Out in Your Interview
Text C Ten Job Interview Questions You Should Ask

Appendix I Background£¬ Language Points and Translation
Appendix II Keys to the Exercises
Appendix III Glossary