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外贸函电写作(全三册)

外贸函电写作(全三册)

作者:段捷
出版社:西北工业大学出版社出版时间:2022-12-01
开本: 16开 页数: 270
本类榜单:外语销量榜
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外贸函电写作(全三册) 版权信息

  • ISBN:9787561285381
  • 条形码:9787561285381 ; 978-7-5612-8538-1
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>

外贸函电写作(全三册) 内容简介

本书将国际贸易知识、商务技能知识与英语语言知识融为一体,介绍了外贸函电中常用文体的基本知识,包括各类商务信函的格式、常用语句和拟写技巧,还附有外贸业务磋商过程中各个环节往来函电的示例,诸如建立贸易关系、寻盘、报价、推销、还盘、支付、装运、保险、申诉、索赔、代理等环节函电示例。

外贸函电写作(全三册) 目录

Unit One Overview概述 Section l Background Section 2 Business Letters Introduction Section 3 Introduction to the Course Section 4 Features of Business Letters Section 5 Business Letters Categories Unit Two Basic Knowledge of Business Letters Writing商务信函写作基础 Section 1 Introduction Section 2 Purposes and Importance of Business Letters Section 3 How To Create Effective Business Letters Section 4 8 Cs of Business Letters Section 5 Tone of Business Letters Writing Section 6 Preparation Before Writing Section 7 Rules of Good Writing Unit Three Structures and Styles of Business Letters商务信函的结构与格式 Section 1 Introduction Section 2 Structures of Business Letters Section 3 Principal Parts of Business Letters Section 4 Optional Elements of Business Letters Section 5 Styles of Business Letters Section 6 Spacing.Margin and Envelop Addressing Unit Four General Tips for Modern Business Writing 现代商务写作技巧 Section 1 General Tips Section 2 Grammar Focus Unit Five Establishing Business Relations 建立贸易关系 Section 1 Introduction Section 2 Examples of Establishing Business Relations Letters Unit Six Inquiry and Quotation 询盘与报盘 Section 1 Introduction Section 2 Examples of Inquiry and Replies Section 3 Examples of Quotation and Replies Unit Seven Counter Offer,Firm Offer and Non-Firm Offer 还盘、实盘与虚盘 Section 1 Introduction Section 2 Examples of Counter Offer Section 3 Examples of Firm Offer Section 4 Examples of Non-Firm Offer Unit Eight Orders and Acknowledgements 订单与接受 Section 1 Introduction Section 2 Examples of Orders Section 3 Examples of Acknowledgements Section 4 Different Types of Orders and Replies Unit Nine Payment Option 支付方式选择 Section l Introduction Section 2 Examples of Letter of Credit Unit Ten Insurance 保险 Section 1 Introduction Section 2 Examples of Insurance Letters Unit Eleven Packing and Shipping 包装与装运 Section 1 Introduction Section 2 Examples of Packing Letters Unit Twelve Complaints and Claims 申诉与索赔 Section 1 Introduction Section 2 Examples of Complaints and Claims Unit Thirteen Agency 代理 Section 1 Introduction Section 2 Examples of Agent Letters Unit Fourteen Contracts and Agreements 合同与协议 Section 1 Introduction Section 2 Example of a Contract Section 3 Examples of Agreements Unit Fifteen Invitation for Bids and Advertisements 招标和广告 Section 1 Introduction Section 2 Examples of Invitation for Bids Section 3 Examples of Advertisements 附表 附表1 外贸函电常用词汇 附表2 外贸函电常见词组搭配 附表3 商务贸易类型词汇及其解释 附表4 进出口业务常见流程及词汇
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