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ÒýÑÔ/33014.2 ¹²Ïí¾­¼ÃÖÎÀíµÄÕþ²ß¼òÊö/33114.3 ¹²Ïí¾­¼ÃÖÎÀíµÄ·¢Õ¹Æ«²î/33914.4 ¹²Ïí¾­¼ÃÖÎÀíµÄÈýÖØÃæÏò¼°Âß¼­×ª»»/34114.5 ¹²Ïí¾­¼ÃÖÎÀíµÄÌØÕ÷Ñݱä/34414.6 ¹²Ïí¾­¼ÃÖÎÀíµÄʵÏÖ»úÖÆ/34714.7 ±¾ÕÂС½á/354µÚ15Õ ½áÂÛÓëÕ¹Íû15.1 Ö÷Òª¹¤×÷¼°½áÂÛ/35715.2 Ñо¿Æôʾ/36515.3 Ñо¿¹±Ï×Óë¾ÖÏÞÐÔ/37115.4 Ñо¿Õ¹Íû/375²Î¿¼ÎÄÏ×/378¸½Â¼/424Ë÷Òý/432ºó¼Ç/435PREFACE/001CHAPTER1 INTRODUCTION1.1 The Rapid Rise of Sharing Economy/0011.2 The Hidden Worries in the Development of Sharing Economy/0041.3 Definition of Core Concepts/0091.4 Research Method and Design/0181.5 Structure of the Book/026CHAPTER2 THEORETICAL BASIS AND RESEARCH TRENDS2.1 Literature Collection and Statistical Analysis/0352.2 Theoretical Basis of Sharing Economy/0422.3 Motivation of Participation in Sharing Economy/0452.4 Impact of Sharing Economy/0492.5 Dilemma of Sharing Economy/0512.6 Governance of Sharing Economy/0522.7 Research Review/055CHAPTER3 SCREENING MECHANISM AND INFORMATION DISCLOSURE OF SHARING ECONOMIC PLATFORM3.1 Introduction/0583.2 Screening Strategy of Sharing Economy Platform for Providers/0613.3 Information Disclosure of Sharing Economy Platform/0713.4 Summary of this Chapter/078CHAPTER4 QUALITY CONTROL AND SERVICE ORIENTATION OF SHARING ECONOMY PLATFORM4.1 Research Questions/0814.2 Conceptual Analysis and Literature Review/0824.3 Quality Control of Monopoly Platform/0864.4 Quality Positioning of Competitive Platform/0984.5 Model Expansion/1044.6 Summary of this Chapter/111CHAPTER5 FUND MANAGEMENT AND RISK CONTROL OF SHARING ECONOMY PLATFORM5.1 Research Questions/1135.2 Deposit Management of Sharing Economy Platform/1165.3 Governance of False Financial Disclosure of Sharing Economy Platform/1205.4 Security Investment of Sharing Economy Platform/1275.5 Summary of this Chapter/137CHAPTER6 TRUST GAME AND REPUTATION MECHANISM OF SHARING ECONOMY PARTICIPANTS6.1 Introduction/1406.2 Related Literature/1426.3 Trust Game Between Providers and Consumers/1446.4 Reputation Mechanism of Sharing Economy Providers/1526.5 Long-term Evolution of Provider¡¯s Reputation/1616.6 Summary of this Chapter/165CHAPTER7 RESEARCH ON TRUST EVALUATION MECHANISM IN SHARING ECONOMY7.1 Introduction/1677.2 Evaluation System of Typical Travel Sharing Platform/1707.3 Bilateral Reputation Evaluation System/1747.4 Dynamic Reputation Evaluation in Sharing Economy/1837.5 Summary of this Chapter/189CHAPTER8 EVOLUTIONARY GAME ANALYSIS CONSIDERING PLATFORM MONITORING AND GOVERNMENT SUPERVISION8.1 Introduction/1918.2 Literature Review/1928.3 Evolutionary Game Between Bicycle-sharing Platform and Users/1958.4 Evolutionary Game of Bicycle-sharing Platform and Government Cooperative Governance with Third-party Supervision/2058.5 Summary of this Chapter/217CHAPTER9 MORAL HAZARD OF BICYCLE-SHARING PLATFORM UNDER THE FRAMEWORK OF GOAL-BEHAVIOR¡ªA CASE STUDY BASED ON XIAOMING BICYCLE9.1 Introduction/2199.2 Theoretical Analysis Framework/2209.3 Research Method/2259.4 Case Analysis/2279.5 Conclusions and Suggestions/240CHAPTER10 THE FORMATION MECHANISM OF MORAL HAZARD IN SHARED BICYCLE¡ªA CASE STUDY BASED ON A TRAVEL SOFTWARE PLATFORM10.1 Introduction/24310.2 Theoretical Analysis and Research Framework/24510.3 Research Design/24910.4 Case Study/25310.5 Conclusions and Implications/261CHAPTER11 MOTIVATION OF PROVIDERS BASED ON PLS-SEM11.1 Introduction/26511.2 Literature Review and Research Hypotheses/26611.3 Research Design/27211.4 Research Results/2