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µÚ1Õ »á¼ÆѧAccounting Learning Objectives Text Section One: Accounting Defined Section Two: Management Accounting System Section Three: Principal Financial Statements Section Four: Financial statement Analysis Summary Note Exercises Reading between the Lines Classic Reference µÚ2Õ ÉÌÎñ¹µÍ¨Communication Learning Objectives Text Section One: Management Communication Section Two: Corporate Communication Summary Note Exercises Clase Studies Classic Reference µÚ3Õ ¾­¼ÃѧEconomics Learning Objectives Text Section One: The Basic Principle of Supply and Demand Section Two: Macroeconomics Section Three: Microeconomics Section Four: International Economics Summary Note Exercises Reading between the Lines Classic Reference µÚ4Õ ´´ÒµÑ§Entrepreneurship Learning Objectives Text Summary Note Exercises Reading between the Lines Classic Reference µÚ5Õ ½ðÈÚѧFinance Learning Objectives Text Section One: Investment Analysis Section Two: Financial Management Summary Note Exercises Reading between the Lines Classic Reference µÚ6Õ ¹ú¼ÊÉÌÎñ International Business Learning Objectives Text Summary Note Exercises Reading between the Lines Classic Reference µÚ7Õ Êг¡ÓªÏúѧ Marketing Learning Objectives Text Section One: Marketing Defined Section Two: Customer Analysis Section Three: Market Analysis Section Four: Product Analysis Section Five: Pricing Strategies Section Six: Distribution Analysis Summary Note Exercises Case Studies Classic Reference µÚ8Õ ×éÖ¯ÐÐΪѧ Organizational Behavior Learning Objectives Text Section One: Individual Level Analysis Section Two: Group Level Analysis Section Three: Organizational Level Analysis Summary Note Exercises Case Studies Classic Reference µÚ9Õ սÂÔ¹ÜÀí Strategic Management Learning Objectives Text Section One: Historical Overview of Strategic Management Section Two: Strategy Formation: Three Widely Used Approaches Section Three: The Latest Conventional Wisdom Note Exercises Reading between the Lines Classic Reference ·­ÒëÁ·Ï°²Î¿¼ÒëÎÄ Sample Solution to the Translation Exercises