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Chapter 1 General Principles of Business Writing
Courtesy
Conciseness
Clarity
Completeness
Correctness
Concreteness
Consideration
Exercises
Chapter 2 Skills of Business English Writing
Selecting words
Developing effective sentences
Effective paragraph development
Other skills
Exercises
Chapter 3 Notice
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use and feature of a notice
II. The types of notices
III. The format of a notice
IV. The format of notice
V. The format of notices
¡¾Skill Training Task¡¿
Chapter 4 Poster
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use and feature of a poster
II. The format of a poster
¡¾Skill Training Task¡¿
Chapter 5 Notes and Bills
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. Notes
II. Bills
¡¾Skill Training Task¡¿
Chapter 6 Memorandum
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use and feature of memos
II. The format of memos
¡¾Skill Training Task¡¿
Chapter 7 Agenda
¡¾Sample¡¿
¡¾Knowledge Induction¡¿
I. The use of agenda
II. The format of agenda
¡¾Skill Training Task¡¿
Chapter 8 The Minutes of a Meeting
¡¾Sample¡¿
¡¾Knowledge Induction¡¿
I. The use and requirements of minutes of a meeting
II. The format of minutes of a meeting
¡¾Examples of Different Types of the Minutes of the Meeting¡¿
¡¾Skill Training Task¡¿
Chapter 9 Product’s Instruction
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use and feature of a product’s instruction
II. The content of an instruction
¡¾Skill Training Task¡¿
Chapter 10 Certificate
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The basic knowledge of certificate
II. The format of certificate
¡¾Skill Training Task¡¿
Chapter 11 Cards
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The format and sample of invitation cards
II. The format and sample of congratulationgreeting cards
III. The format and sample of business cards
¡¾Skill Training Task¡¿
Chapter 12 Invitation for Bids and Pre-qualification
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use of invitation for bids and pre-qualification
II. The format of invitation for bids and pre-qualification
¡¾Skill Training Task¡¿
Chapter 13 Bidding Forms
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use of a bid
II. The content of the form of bid
III. The Format of Form of Bid
¡¾Skill Training Task¡¿
Chapter 14 Contract
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use of contracts
II. The format of contracts
III. Types of contracts
¡¾Skill Training Task¡¿
Chapter 15 Business Reports
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use and category of a business report
II. The format of different business reports
¡¾Skill Training Task¡¿
Chapter 16 Business Proposals
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use and category of a business proposals
II. The format of different business proposals
¡¾Skill Training Task¡¿
Chapter 17 Speech
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The use and feature of speech
II. The format of speech
Examples of Different Types of speech
¡¾Skill Training Task¡¿
Chapter 18 The Layout of a Business Letter
¡¾Sample Analysis¡¿
¡¾Knowledge Induction¡¿
I. The structure of a business letter
II. The Format of a Business Letter
III. Envelop Addressing
¡¾Skill Training Task¡¿
Appendix I Names of Common Companies¡¢Enterprises and Stores
Appendix II Names of mon positions and titles
Appendix III 2011Ä꡶²Æ¸»¡·ÊÀ½ç500Ç¿ÅÅÐаñ
Appendix IV ³£¼ûÓ¢Îıêµã·ûºÅÓ÷¨Ö¸ÄÏ
Appendix V Reference for tasks
Appendix VI ÉÌÎñÓ¢Óï³£ÓÃËõÂÔÓï±í
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